Company Background
Incorporated in 2010, Go Fashion (India)
Limited is one of the largest women's bottom-wear brands in India. The company
is engaged in developing, designing, sourcing, marketing, and retailing a range
of women's bottom-wear products under the brand 'Go Colors'. The company offers
one of the widest portfolios of bottom-wear products among women's apparel
retailers in terms of colours and styles. As of May 31, 2021, Go Colors sold
bottom-wear in over 50 styles in more than 120 colours. As of May 31, 2021, the
company has 450 exclusive brand outlets (EBOs) spread across 23 states and
union territories in India. The company's distribution channels include large
format stores (LFSs), including Reliance Retail Limited, Central, Unlimited,
Globus Stores Private Limited, and Spencer's Retail, among others. The
company's LFSs have grown from 925 LFSs in 2019 to 1,332 LFSs in May 2021. The
company also sells its products through its website, online marketplaces, and
multi-brand outlets (MBOs).
Competitive strengths:
- One of the largest women's bottom-wear brands
in India
- Wide, well-diversified, product portfolio and
first-mover advantage
- Multi-channel retail presence across India
- Strong unit economics with an efficient operating
model
- Extensive procurement base and automated
procurement & supply chain
- In-house expertise in developing and designing
products
- Strong financial performance record
GoColors IPO Details
GoColors IPO Tentative Timetable
The GoColors IPO open date is Nov 17, 2021, and the
close date is Nov 22, 2021. The issue may list on Nov 30, 2021.
How to Apply for IPO?
You can
apply for the IPO in these ways:
Demat Account
If you’re
a new investor open demat account for free with Angel One using link https://tinyurl.com/k79bdf4z to begin your investment journey.
UPI
Alternatively, you can apply for IPO through UPI. First, you need to connect
your bank account with a preferred UPI platform. Then, link it with your Angel
One account. After that, you can use the UPI option present on the Angel One
website and app to subscribe to Tarsons Products IPO.
Finally, go to the UPI app to book shares for the IPO.
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